Printed brochures are a cost-effective and versatile tool to promote your business, product or event. And although they remain a popular marketing method, many still desire some extra information before ordering promotional brochures online. Therefore, in this post, DigitalPrintingIreland.ie answers the top brochure printing FAQs to give you a better understanding of this potent advertising tactic.
1. What is a brochure?
As mentioned, a printed brochure is a cost-effective and versatile marketing method. They can take the form of booklets or folded leaflets, and their main goal is to provide members of your target audience with a brief overview of your business and the products or services that it provides. Brochures can be handed out at trade shows, exhibitions, client meetings and much more.
2. What are the most common brochure specifications?
Typical brochures specifications will depend on the style of brochure that you choose. For booklet brochures, comprising saddle-stitched documents, perfect bound books and wiro bound documents, the typical size would be A4 Portrait – although, this is not a hard and fast rule. Our best selling folded leaflet is a flat size A4, roll folded to 1/3 A4 finished size.
3. Will my target audience affect my brochure choice?
In short: Yes. Your target audience will determine the style of brochure and where they are distributed. If you are targeting university students, folded leaflets would be the most suitable as they can be easily distributed on university campuses. For corporate clients, brochure booklets would be preferred due to their professional finish.
4. Is brochure-quality important?
Of course! Your brochure is a reflection of your business; handing out flimsy and low-quality brochures is a surefire way to disinterest your target audience. At DigitalPrintingIreland.ie, we recommend using only high-quality paper, such as silk or gloss, with a laminated finish. What’s more, it’s imperative that only high-resolution imagery is included as this has a significant bearing on the overall finish quality.
5. What are some brochure design guidelines?
The main brochure design guidelines include:
- Set your print specifications before beginning the design process
- Be concise and informative to avoid overcrowding
- Always include a clearly displayed call to action (CTA)
- Stick to a design theme, typically one that is brand-centric
- Utilise CMYK colour mode
Brochure Printing At DigitalprintingIreland.ie
Visit www.DigitalPrintingIreland.ie to browse our extensive collection of brochure printing options, For all printed brochures, we only top of the range HP Indigo Digital Presses, meaning that bold colours, sharp imagery and clear text is assured. We deliver fast to any location in Ireland, so visit www.DigitalPrintingIreland.ie to get started today!