Colour modes are a crucial facet of digital printing. They can be the making or breaking of printed items as, if the incorrect format is used, the end product may turn out to be completely different than first imagined. The two main colour formats are CYMK and RGB. But what do they mean? And which one do you need? In this post, DigitalPrintingIreland.ie highlights whether you need CYMK or RGB for print. Read Full Article
Pull up banners go by many names: roll up banners, roller banners, roll up banner stands – the list goes on. Although most of us know that they’re used for advertising businesses, products or events at trade shows, exhibitions and the like, many will still be in the dark in terms of the design best practices for pull up banners. Therefore, in this post, DigitalPrintingIreland.ie lays out exactly what makes the best pull up banner designs. Be sure to stick to these guidelines to get the most out of your pull up banners in the future! Read Full Article
It’s time to settle an age-old old debate: Which type of binding is better, saddle stitch or perfect bound? The answer: it depends. Saddle stitch binding and perfect bound book binding both have their strengths and weaknesses, meaning that they are each better suited to differing requirements. In this post, DigitalPrintingIreland.ie highlights the advantages and disadvantages of saddle stitch and perfect bound documents to provide a better understanding of which type of binding is right for you. Read Full Article
In business, personal touches go a long way in increasing your referrals and promoting positive word-of-mouth advertising. If only there was a piece of business stationery that contributed to your brand reputation in this way… In fact, there is! Compliment slips are the ultimate digital printing solution for enhancing customer loyalty to your brand. In this post, DigitalPrintingIreland.ie is taking a deep-dive into compliment slips, highlight their utility in marketing your business. Read Full Article
Point of sale marketing isn’t anything new. In fact, it’s been around for longer than most forms of advertising. If you think POS is old hat or that digital campaigns are the only way to go, then you’re missing out on one of the most proven and cost-effective forms of marketing there is. Read Full Article
Stickers may not be a new idea but they’ve enjoyed a resurgence in the world of marketing. Why? Well, not only are custom stickers great value for money but they can go anywhere and that makes for extremely effective advertising! Read Full Article
Business cards are more important today than ever before. Even if you correspond or do business online it’s a big mistake to underestimate the impact you can make with a professional business card. Not only should you have business cards with you at all times but you should take as much care over their design and print as you do with any of your marketing. Not convinced? Here are five reasons business cards are still important today. Read Full Article
For most couples, there are few bigger days than their wedding and when it comes to preparations for the big day everything needs to be just perfect. If you design, supply or organise wedding invites or if you’re producing invites for your own wedding, you’ll want great creativity and perfect print. Read Full Article
If you’re in business your stationery was probably one of the first pieces of branded marketing you had printed. Even companies that operate almost exclusively online use personalised business stationery for all types of correspondence. Why? Because printed stationery offers advantages to your business that you just can’t get any other way. Read Full Article
Stroll through your local newsagent or bookshop and you’ll see all kinds of magazines, paperback and hard-backed books. You probably don’t think about how the pages are held together but chances are they’re all bound using one of the three main types of binding used in book printing. Booklet binding is an important part of the printing process (you wouldn’t want to take delivery of numerous sets of 300 loose pages and be told to fend for yourself after all) and the type used on your publication depends on a few factors. Read Full Article
