Your business card is your most important piece of marketing when it comes to introducing yourself to potential new customers. That’s why anyone in business carries a card, even those whose name is so well known that they need little introduction. However, even the rich and famous use business cards and you might be surprised at how simple they often look.
In the news even more than usual lately, Facebook supremo Mark Zuckerburg can clearly afford an irreverent title on his card. This works perfectly given the nature of his business and his target market. (Clearly this approach would be disastrous for most businesses and we’re certainly suggesting it for your new business card!)
The late Steve Jobs was known for his flamboyant product launches but his business card was simple, business-like and functional.
The huge-selling Lady Gaga, also known for her outrageous costumes and mega-budget live shows has another surprisingly simple card. Like anyone who’s known the world over, her name is all the promotion she needs.
When your brand name is so powerful it enters the dictionary as a verb, you really don’t have to say much more. You certainly won’t find this in your local networking group business card bowl.
Any Temple Bar club owner who has one of these lying around certainly has a story to tell. Obviously if this card included email and web details we’d have serious doubts about its originality.
The famous artist, director and producer best known for his contemporary paintings and abstract expressionist pop art style, went for a more colourful hand-written feel. We think it suited him perfectly.
It’s easy to imagine comedian and comedy actor Steve Martin’s saying this. We think more fans probably received this than business partners.
Arnie went from bodybuilding world-beater to one of the worlds most bankable action movie actors before going into politics. We suspect this business card was quite different to those he carried in his other professions.
Of course, most of us don’t have famous names that speak for themselves. That means our business cards are often the first impression someone has of who we are and what we do. DigitalPrintingIreland.ie supply professional, premium and luxury business cards in a range of sizes including standard 55mm x 90mm, as well as 55mm square and 170mmx55mm folded cards. Choose from the biggest range of weights you’ll find online from 350gsm right up to our quadruple thick 1190gsm. You can choose from a variety of finishes and even have a coloured core that’s visible along the edge of your card. To see our full product range and get an instant quote, visit www.DigitalPrintingIreland.ie or contact our expert print team today.
A well-designed menu is much more than just a price list. In Ireland we love our food and there’s certainly no shortage of choice when we decide to eat out or order in. Many establishments don’t recognise the importance of menu design. That’s a shame, because following a few simple design tips can have a real impact on your sales. Read Full Article
Starting a new business is always exciting. It’s also a big undertaking. There’s plenty to think about when you’re setting up and launching your new business. Costs can rise quickly but you still need to get your brand into the marketplace. Business stationery is perfect for that and includes the first items of print you’ll need. At DigitalPrintingIreland.ie we’ve made the process of ordering your stationery quick and easy with our convenient Business Starter Kit. Read Full Article
Any designer knows that typography is an integral part of the overall design. With posters, leaflets and large format advertising, readability is vital if the message is to be effective. That’s why designers put a great deal of thought into the fonts they use for headlines, subheads and content.
Your choice of font can set the mood for a campaign but if headlines and text are not easy to read and understand instantly, no one will bother to try.
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Some graphic design styles and trends appear only briefly and then disappear. Others evolve and change alongside popular culture. One thing’s for certain; in any creative industry it pays to know what’s hot and what’s not or you can quickly be left behind for the new kid on the block.
We’ve taken a look at some of the design trends that are already on the hot list for 2018. Read Full Article
More and more people are using online printers – here’s why.
We all know it takes a great deal of time and effort to run a business. That’s why business owners love anything that can save time and reduce stress. Online print is one service that’s grown substantially in recent years and it’s not hard to see why. If you need to organise print for your business you’ll want the process to be easy and convenient. You also need to trust your printer to deliver excellent quality print to your deadlines every time. Ordering your print online has many advantages to business owners including: Read Full Article
Create a fantastic first impression
If you’re in business you probably give and receive business cards on a regular basis. When someone gives you their business card you probably make immediate assumptions on their service based on that card. If the print or the paper looks cheap and unprofessional, you won’t think well of the business. Even if the card is well printed, does it stand enough for you to keep it or remember the person who gave it to you? Are you likely to pass on their details to a friend of colleague? Read Full Article
Five original ways to use printed stickers for promotion.
When 19th century European merchants arrived in Dublin and other ports across the continent, they often used gum paste to stick eye-catching bits of paper to their crates in a bid to grab the attention of passers-by. It’s unlikely they realised just how much their idea would catch on. They certainly couldn’t have guessed that 200 years later their sticky labels would have developed into one of the advertising and marketing world’s most popular forms of promotion. Read Full Article
There’s a reason why it’s hard to drive down any road in Ireland without seeing a 48 sheet poster.
It’s the same reason that it’s difficult to walk through any town or city without seeing outdoor advertising on billboards or bus shelters. The reason? It works! Read Full Article
You’ve got the idea, you’ve got the content. How do you make sure you hire the right designer?
Any print or marketing project will benefit greatly from a professional designer. Many businesses use the same designer over many years and if you already have a designer you’re happy with, hold on to them. However, if you’re a new business, been let down by your designer or just think a change and refresh is needed you’ll be looking for a new graphic designer. There’s no shortage of them in Ireland and it can be hard to find one that’s perfect for you so we’ve put together a few pointers to help ensure you hire a designer you can work now and into the future. Read Full Article