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Advice on designing great wedding invitations and stationery
Brides and grooms in Ireland are spending more than ever on their wedding invitations. While each couple will have their own ideas of how their wedding should be, they all have one thing in common; that their wedding day should be special, both for them and their guests. And very often, this starts with the wedding invitations.
Many designers now specialise in wedding invites and stationery. It’s a huge marketplace and well serviced, so if you’re in the business of weddings, or thinking of moving into wedding invite design, here are a few things to consider.
Offer something unique
Just because a market is crowded, doesn’t mean there’s no room for someone with new ideas and some creativity. One company who entered and succeeded in an overcrowded marketplace is digitalprintingireland.ie customer, Ryan Patrick Design. Despite having no formal design training, Ryan and Patrick-James turned a passion into a thriving business with unique, quirky and distinctive designs that really stand out by customising their invites with original materials, colours and distinctive designs which have a personal feel.
Think about your paper
Couples planning a formal or extravagant wedding will want their wedding invites to reflect luxury and quality. One way to help them achieve this is by using luxury papers and cards. You might be surprised at how many options you have. The right choice of colour, weight and finish makes a huge difference to the look and feel of a wedding invite. Digitalprintingireland.ie stock a vast range of luxury papers, ideal for wedding invitations and stationery. There are beautiful shades, with finishes from pearlescent gold and silver dust sheens, through embossed linen effect and felt lined. Take a look and see the full range of luxury paper on our website.
Know the market – and get creative
The wedding market in Ireland is constantly evolving and couples are increasingly using their wedding invites to give guests a glimpse of what they can expect on the big day. They have a lot of choices when it comes to choosing their invites, so make sure you attract their attention with distinctive, creative ideas which stand out and get noticed.
Work closely with the couple
Couples who are getting married think carefully about every element of their wedding, including the invite. Finding out what sort of feel they’re going for can save you a huge amount of time and keeping them involved throughout the design process means you’ll all be on the same page throughout.
You can show them samples or even let them see the ideas and examples of printed wedding invites and paper choices on digitalprintingireland.ie. Whether they’re going formal, or fun and quirky, there’s something there for everybody.
Work closely with your printer
If over 25 years’ experience in the print industry has taught us anything, it’s that the best results come from a good working relationship with our customers. A design that looks great on screen may not work in print. We work alongside our customers throughout the design and printing process and are always on hand to offer help and advice. If you’re new to design, we even have templates you can download, so you know your artwork is perfect for print.
At digitalprintingireland.ie, we understand the expectations of our customers and strive to exceed them. We take great pride in providing print of exceptional quality and we’re always there with help and advice. We want to help you provide the very best wedding invites for your customers, so visit digitalprintingireland.ie today.
