In today’s business world we often pay invoices, issue receipts, make appointments and send all sorts of correspondence digitally. Most successful businesses combine digital and printed marketing. The same can be said for stationery. Even if you correspond digitally it still pays to have certain stationery items at hand. Some business stationery items are more obvious than others. Some are often forgotten but used correctly can really help to build lucrative relationships and increase your sales.
Branded appointment cards
Today, many people note appointments in their phones or digital calendars. However, it’s easy to forget an appointment if it’s not immediately added. Sending customers a branded appointment card not only reminds them of the appointment but also shows the meeting is important to you. On top of that, it’s a great chance to put your brand in their mind. Appointment cards help to grow your brand and build potential customers’ trust in you.
Everyone loves to receive a card through the post and sending a customised, personal greeting card shows you really care about your customer. Occasions like Christmas, St. Patrick’s Day or birthdays are obvious opportunities but what about the anniversary of a new business? You might send a card to someone who became a customer a year ago. Many businesses even design their own thank you cards. Thanking a client for their business with a greeting card adds a personal touch to your transaction and that can only be good for your business.
Printed letterheads and compliment slips
Obvious? Maybe. But some companies, especially those that correspond digitally might think they no longer need printed letterheads and compliment slips. This is a huge mistake. Letterheads are a must for any professional business even if you rarely use them. Any written correspondence should be on your corporate letterhead and any products, invoices or receipts you post should be accompanied by a compliment slip, ideally with a handwritten note. Not only do compliment slips show you value your customer’s business but like all printed marketing they grow brand awareness.
Stationery made simple with DigitalPrintingIreland.ie
We launched DigitalPrintingIreland.ie to provide a professional print service to Irish businesses. From business cards and appointment cards right through to our business start-up pack, we can supply all the stationery your new or established business needs to operate professionally and give the perfect impression. You can see our full range of products online along with our extensive range of papers and finishes. To order or for more information visit www.DigitalPrintingIreland.ie or contact us today.