Drive through Dublin or any town or city in Ireland and you’ll be exposed to a great deal of outdoor advertising. In fact, any major road or motorway is equally likely to be adorned with billboards advertising a huge range of businesses, products and services.
Posts Tagged: Outdoor advertising
Many people take the decision to advertise in a local or national paper, thinking that it will really help their business. In reality however, a newspaper ad is unlikely to have much effect unless it is part of a well planned and organised marketing campaign. Multi-national corporations have huge budgets to run campaigns across wide… Read more »
Whether it’s on your building, in the city or on a billboard, well placed and well designed outdoor signage will always get your business noticed. Studies show that over 50% of new customers chose a business because of its sign. Good outdoor signage not only announces your business to large numbers of people, but it’s… Read more »
While some traditional advertising media are in decline, outdoor advertising is growing. Regarded as less intrusive than other advertising methods, outdoor advertising visually engages the consumer by using colour, humour and compelling imagery. And according to Don Draper, the highly successful advertising director and protagonist of TV series Mad Men “It’s a billboard on the… Read more »