Print design is constantly evolving. Trends come and go. Something that looked cutting edge last year might look dated today. Fortunately, at DigitalPrintingIreland.ie we’ve been supplying high-quality print for more than two decades. We make it our business to stay at the forefront of printing technology and we strive to be right up to date with the very latest design trends. With the New Year upon us, we’ve produced a guide to what’s happening in design for 2017.
Bright and bold colours
Continuing on from 2016 when muted, understated palettes gave way to more vibrant colours, the coming year will see designs become even brighter and bolder. Bright neons or pastels and more saturated colours will give designs a more 80s look than the 50s and 60s inspired feel of previous years. The quality produced by the top of the range HP Indigo presses we use at DigitalPrintingIreland.ie allows our customers to fully experiment with colours that are rich, vibrant and powerful.
Many top designers will draw inspiration from styles that were popular from the 1970s to the 90s. Design references from early video games with their pixelated graphics, space themes and pop culture, tie in with the general retro influences we see all around us. What was nerdy a few years ago is cool today.
White or empty space has always been hugely effective in design if used well. Good designers are also beginning to use negative space, where imagery is often created by shapes formed between the graphics, rather than by the graphics themselves. (show example e.g. image shown). With this technique, your design will really stand out from more conventional styles.
In today’s marketplace, people are becoming more and more attracted to independent brands and original products. Craft beers and small retailers are seeing increases in sales. The trend continues into design, with hand-drawn illustrations and original imagery replacing stock images and clip-art. It leads to more original design and gives designers a lot more freedom.
Typography is more than type
Typography will continue to be seen as an integral part of the overall design, rather than as text alone. The typography itself will make a statement using its size, colour and arrangement.
With over 25 years’ experience in printing marketing for our customers, we’ve seen design trends change and evolve. Our website shows our full range of products and some great examples of creative design. To find out more about what we do or to get prices, upload artwork and order online, simply visit www.DigitalPrintingIreland.ie or contact our expert print team today.