The Great Outdoors! A Guide to Outdoor Advertising

Outdoor AdvertisingWhile some traditional advertising media are in decline, outdoor advertising is growing. Regarded as less intrusive than other advertising methods, outdoor advertising visually engages the consumer by using colour, humour and compelling imagery. And according to Don Draper, the highly successful advertising director and protagonist of TV series Mad Men “It’s a billboard on the side of the road that screams reassurance that whatever you are doing is OK!” Read Full Article