Your business card will usually be a prospective customer’s first impression of your business. People will make all sorts of judgements on you, your business, your products, services and even your personality; all based on that little piece of card.
While some traditional advertising media are in decline, outdoor advertising is growing. Regarded as less intrusive than other advertising methods, outdoor advertising visually engages the consumer by using colour, humour and compelling imagery. And according to Don Draper, the highly successful advertising director and protagonist of TV series Mad Men “It’s a billboard on the side of the road that screams reassurance that whatever you are doing is OK!” Read Full Article