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When should you use luxury paper? Five main types of luxury paper and their uses Read more ...

It goes without saying that quality paper and excellent print are essential for marketing. Even great design will look shoddy if printed on low-quality paper. There are many premium papers that will certainly do justice to any creative work but sometimes you might want something extra special and that’s where luxury paper comes in.
Author: DigitalPrinting
Date Published: 16/08/2018
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Top five exhibition marketing tips Read more ...

Not sure how to promote your business at an exhibition? No problem – here are our top five exhibition marketing tips Exhibitions and trade events are great for your business. They’re filled with exactly the sort of people you can turn into customers. If you use an exhibition well it can really increase your sales, your […]
Author: DigitalPrinting
Date Published: 13/08/2018
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How do see-through window graphics work? Read more ...

There are few more striking and noticeable forms of printed marketing than see-through window graphics. We see them everywhere from high street shops to buses and company vehicles. The great news is that today they’re more affordable than ever and that means small businesses or startups can really benefit from this highly effective form of […]
Author: DigitalPrinting
Date Published: 13/08/2018
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How to design a great event poster Read more ...

Posters are one of the earliest forms of advertising. Their use developed in the early 19th century when they were first used to recruit soldiers, spread ideas, advertise products and promote political parties. The development of posters influenced everything from typography to design. Simple fonts, minimal text and clear design that can be seen from […]
Author: DigitalPrinting
Date Published: 02/08/2018
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The art of a good restaurant menu Read more ...

A restaurant menu is much more than a printed price list of food. A good menu acts as a showcase for your brand and its layout can entice customers to buy your signature or most profitable dishes. Like any piece of marketing there’s a psychology behind menu design. Follow a few tried and tested rules […]
Author: DigitalPrinting
Date Published: 02/08/2018
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Essential tips for designing great letterheads Read more ...

A well designed, professionally printed letterhead is a must for any business. Clients, potential customers, important suppliers and potential investors or business partners will see your letterhead so it’s vital it portrays your business in the right way. It’s also a subtle marketing tool that will grow brand awareness so it’s worth putting a good deal […]
Author: DigitalPrinting
Date Published: 26/07/2018
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What is gsm and what’s the best choice for your print? Read more ...

If you’ve ever asked for a print quote you’ll know that you’re given options for everything from size, page count, finish and the gsm of your paper. Gsm stands for grams per square metre but is a good guide for thickness as well as weight. Letterheads will typically be around 100-120gsm, simply meaning that a […]
Author: DigitalPrinting
Date Published: 26/07/2018
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Five common mistakes on print ready artwork – and how to avoid them Read more ...

You’ve been staring at an artwork for days or even weeks. You’ve read then reread the content and checked the layout until you’re sure everything is perfect. Finally, it’s time to send it to print. This is the stage where a simple oversight can be costly and even the most experienced designers occasionally make a […]
Author: DigitalPrinting
Date Published: 17/07/2018
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How to get the very best from your menus Read more ...

If your business sells food or drink you’re likely to have a menu or at the very least a price list. People often make buying decisions quickly and how your menu looks can have a real effect on your sales. If you’re involved in the busy world of food and drink it’s easy to overlook […]
Author: DigitalPrinting
Date Published: 17/07/2018
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Six of the best postcard design tips Read more ...

Postcards are highly effective, low-cost promotional tools that directly reach your target market and are proven to get a great return on investment. They get attention and can be designed and produced for specific promotions, as stand-alone advertising or as part of a wider marketing campaign.
Author: DigitalPrinting
Date Published: 17/07/2018
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