Outdoor advertising – the secrets of success « Back to list
Our tips to help you run outdoor advertising campaigns that really work!
It’s hard to walk through Dublin or any town in Ireland without being bombarded by outdoor advertising. Billboards, bus shelters and posters are constantly fighting for our attention. Outdoor campaigns can really work and they probably cost much less than you think. Of course, there’s plenty of competition for our attention.
Fortunately, at DigitalPrintingIreland.ie we have over 25 years’ experience in supplying a full range of marketing materials for our customers, including outdoor advertising, and below are some pointers to help you as you embark on your outdoor campaign.
Make a big impact
Make your message scream out of your poster. Don’t clutter the space with too much information. Remember, people may only see your poster for a few seconds. Often, one simple message, well delivered is the best way to ensure that your advertising doesn’t become part of the background. Simple language and simple but striking imagery is the best way to attract attention and engage your audience.
Find your target audience
To whom is your campaign aimed? What are their habits? What do they work at and how do they socialise? Understanding the habits of your target market is vital if your advertising is to be seen by those likely to buy. Your design and content will depend on the audience you’re trying to attract.
Find the right location
Once you’ve identified your target market, ask yourself; where do they live? Where do they shop and socialise? How do they travel? The answer to these questions will help you decide on the location of your advertising. There’s little point advertising on motorway billboards if your target audience doesn’t drive. Also consider backgrounds and other advertising in the area. Is it likely to detract from yours? If your ideal site is already being used, it might well be worth waiting until it’s free.
Think value – not just cost
Of course, your budget is important. But think in terms of value rather than the initial cost of your campaign. Ask yourself how many people are likely to see your advertising and compare this with other marketing methods. At DigitalPrintingIreland.ie, we often find customers are surprised at how little an outdoor campaign can cost to run. Think of the final result of your campaign and the sales it should generate.
At DigitalPrintingIreland.ie we print a great many outdoor advertising products along with our full range of printed marketing. Our top of the range large format presses produce bright, rich colours and images that are perfect for outdoor advertising. You can see our full product range on our website and you can get an instant quote, upload artwork and order online. If you’re new to supplying artwork or unsure of what to do, you can even download artwork templates. To find out more or to get started with your outdoor advertising campaign, simply visit www.DigitalPrintingIreland.ie or contact our team of expert printers today!
