Four facts that show why outdoor advertising really works « Back to list

There’s a reason why it’s hard to drive down any road in Ireland without seeing a 48 sheet poster.
It’s the same reason that it’s difficult to walk through any town or city without seeing outdoor advertising on billboards or bus shelters. The reason? It works!

While it was once assumed that only large and multi-national corporations could afford major outdoor advertising campaigns, the digital printing revolution made it possible for even small and start-up businesses to take advantage of this hugely cost effective marketing tool. If you’re wondering whether an outdoor advertising campaign is right for you, here are a few stats that might help you make up your mind.

1. 98% of people see outdoor advertising every week
In their cars, on the bus, on the train or just walking down the street, nearly 100% of people say they see outdoor advertising every week. The best campaigns target areas where the advertiser’s specific demographic are likely to be. For example, train stations, business areas, around entertainment areas or places students gather. Good targeting means a high proportion of those who see your outdoor advertising will be your potential customers.

2. Half of shopping centre shoppers make spontaneous purchases
Half of those who made purchases in shopping centres said they’d bought something they didn’t come in for. While 92% said they’d done so because of discounts or special offers, nearly three quarters said they’d been persuaded to buy by posters. And according to a recent survey carried out by the Outdoor Media Centre, over 90% of all shoppers said they’d seen outdoor advertising 30 minutes before buying.

3. Outdoor advertising drives traffic to your website via mobiles
A Marketing Week study showed that outdoor advertising drives a 36% increase in mobile engagements with the brands and businesses advertised. That shows how effective an outdoor advertising campaign is when it comes to growing the brand awareness that’s vital for long term business success.

4. Consumers spend 70% of their time outside the home
Between work, leisure time and travelling from place to place we spend the majority of our time away from home. And unlike the type of advertising we see at home on television, we can’t turn off outdoor advertising – it’s there, all around us, all the time! That’s one reason why even in this digital age outdoor advertising still enjoys some of the best return on investment (ROI) figures in the marketing world. And that’s a good reason for you to seriously consider going outdoor with your next campaign.

DigitalPrintingIreland.ie supply a full range of affordable outdoor advertising products including 6, 48 and 96 sheet posters. Our posters are printed on water resistant, tear resistant outdoor paper that won’t crack or flake in any weather – perfect for our Irish climate. You can get instant quotes on our website, upload your artwork and order online from any desktop or mobile device. You can download artwork templates and choose from a number of delivery options. To see just how easy it is to get up and running with an effective, affordable outdoor advertising campaign simply visit www.DigitalPrintingIreland.ie or contact our expert print team today.