The New Year has begun and everyone’s busy making New Year’s resolutions and putting the mistakes of last year behind them. However, many smart business owners are also making a few effective changes to their marketing campaigns in 2018. The New Year gives you the perfect opportunity to revitalise your brand. Here are five marketing tips to boost sales and grow your business in the New Year.
- Print a Logo and Stationary Package
If you want to update your brand image, it’s a good idea to start now. Many businesses use professionally designed stationery to reflect their corporate personality in a fresh and creative way. You want a design that looks good in black and white and also colour. If you choose to go the professional route, you’ll be able to print your business stationery in a variety of sizes.
- Increase Brand Awareness with Posters and Stickers
You can gain loyal customers and improve brand awareness using simple and creative tools such as posters and stickers. If you’re implementing direct-mail print marketing in the New Year, stickers are a great way to capture people’s attention and spread brand awareness. Another great way to gain new customers is to put your posters in public places such as busy waiting rooms and hallways etc. A high-quality and effective poster will grab a customer’s attention and can encourage them to visit your website or buy one of your products.
- Attend Networking Events
One of the best ways to reach more people and potential customers is to attend networking events. Contributing to your local community will help get your brand out there and it also gives you the opportunity to develop relationships with other business owners and potential clients. Handing out a high-quality business card at networking events sets the tones for your business, not just making a great impression but creating a lasting connection too.
- Implement Email Marketing
Many businesses use email marketing to establish a relationship with their customers. It’s an easy way to remind them about your company and the great experience they had shopping with you. It’s also a great way to alert customers to special offers and new products to increase awareness and improve online sales.
- Special Offers and Competitions
If you want to grow your following and generate new leads for your business, consider hosting a competition. Many businesses have benefited from hosting competitions via social media. The typical way these types of competitions work is a company will be giving away a free product and all you have to do to enter is share the post, like the company’s page and tag a friend in the comment section. It’s a great and easy way to reach a wider audience and generate more sales in the New year.
Boost business and grow sales in 2018 with printed marketing material. Simply, click for a quote and our easy to use website will take you through all your options. Once you’ve decided, just upload your artwork, order your job and arrange delivery. Simple! To find out more simply visit www.DigitalPrintingIreland.ie or contact our experienced print team today!