Whether it’s on your building, in the city or on a billboard, well placed and well designed outdoor signage will always get your business noticed. Studies show that over 50% of new customers chose a business because of its sign. Good outdoor signage not only announces your business to large numbers of people, but it’s an essential part of your overall marketing. With this in mind, it’s vital to get your signage right.
Put it where people will see it
It won’t matter how big or bright your signage is, if no one sees it. The great thing about outdoor signage is that it works for you 24/7. When your business is closed, your sign will still be promoting your business, so think carefully about where it’s placed so that the maximum number of people will see it.
Choose the right outdoor signage for your needs.
You can choose from many different types. We offer our customers a huge range of products covering all sorts of outdoor signage:
Vinyl PVC banners are very cost effective, can be used anywhere and are easy to transport. They’re tough and waterproof and come in a vast range of sizes, making them perfect for advertising your event or business.
96, 48 and 6 sheet posters: Research shows that three quarters of drivers read billboard messages. It doesn’t cost as much as you think and is a proven way to get your message seen by large numbers of people.
Backlit signs use translucent film placed between two sheets of Plexiglass. The printed film is illuminated from behind and our large format UV digital printing presses produce crystal clear graphics that look absolutely stunning.
See-through window graphics can be used anywhere from vehicles or retail windows to bus shelters and phone boxes. They’re self adhesive and waterproof, making them a popular choice of outdoor signage.
Make it readable – keep it simple
People may only see your sign for a short time, especially if they’re driving, so make it easy to read. A sign isn’t the place to list multiple products or services and too much information will not register with people. Get your message across clearly and quickly with clear, easy-to-read text and graphics, and include a phone number or web address. Whether your sign is on a vinyl banner, billboard or window, most people will only notice it for a few seconds, so make those seconds count. There are some great examples of successful outdoor signage on our website, so have a look if you need ideas.
Remember your branding
As with all of your marketing material, consistent branding is vital in building and maintaining brand awareness. Use your logo and corporate colours so that people will easily recognise your brand when they see your outdoor signage, leaflets, brochures or flyers.
You can visit digitalprintingireland.ie to see the full range of outdoor signage we supply to customers. If you need inspiration, prices, or just want to chat with one of our team about what’s available and what’s best for you, simply have a look online or contact one of our experienced team today.