Point of sale advertising is as popular as it is effective, especially in the retail and hospitality industries. Strut cards have been around for a long time and have become increasingly popular in recent years. They’re perfect in just about any location even when space is limited such as in areas already heavy with promotional material. We’ve put together a list of five benefits of using strut cards for your marketing.
1. Immediate engagement with your customers
In a world where attention spans are short and time is precious, strut cards are perfect for engaging people quickly. Design your strut card with a short, snappy message and a call to action. We all carry our smartphones everywhere we go so including QR codes and clear web addresses are excellent ways to get readers to act immediately.
2. Strut cards work well with social media
Nearly everyone is active on at least one social media platform. Use your strut card to promote offers or competitions on social media pages. Hashtags and teasers are great for generating interest and driving traffic online. Strut cards with clever use of minimal text are highly effective in promoting and growing your online presence.
3. Creative strut cards grab attention anywhere
A counter, bar area or table might be covered in leaflets and surrounded by posters but strut cards stand up and stand out wherever they are. Creative use of colours and a big, hard-hitting headline will see your 3D strut card jump out from its surroundings in a way other advertising simply can’t.
4. Strut cards are highly cost-effective
Modern digital printing techniques mean strut cards are well within any budget and with no minimum quantity your strut cards can be customised for offers, certain products and specific customer types. There’s no need to print more than you need and your strut cards will be right in front of the very people you want to target so you get a great return for your minimal investment.
5. Fantastic flexibility
You can take your strut card anywhere. They’re light and portable so you can use them at trade shows, different events and multiple locations throughout any premises. They can be laminated to make them even more durable so they’ll keep working for you again and again wherever you need them.
We’ll help you strut your stuff
When you work with us at DigitalPrintingIreland.ie your strut cards will be produced on our industry-leading HP Indigo digital presses so you’ll get superb colour and image reproduction every time, guaranteed. To find out more about how we can help your business with perfect print visit www.DigitalPrintingIreland.ie today.