For most people, selling their house is a big deal. Obviously, they’ll want the best possible price and usually they want the sale to be quick and simple. Choosing the right estate agent is important for house sellers who know that selling their home is one of the biggest financial transactions they’ll make. So before you even visit an address you should send your pre-sale pack. This allows the homeowner to find out who you are and a good pack will build trust by answering questions and providing information that will make it easy for sellers to choose you to sell their pride and joy!
At DigitalPrintingIreland.ie we have over 25 years’ experience in providing print for customers. During that time we’ve printed a vast range of marketing and promotional material for Estate Agents, so to help you get that listing, we’ve put together some essential items to include in the perfect pre-sales pack.
Cover Letter and business card
Who are you? Who is your company? Introduce yourself detailing your experience and skills. Building trust starts here, so make it easy for the seller to trust you and to decide you’re the right person to sell their home. Printing business stationery is a huge part of what we do at DigitalPrintingIreland.ie. Have a look at our website to see some great ideas and paper choices that will make your business card and letterhead look professional, stand out and give the best impression of you and your business.
Brochure, flyers and marketing literature
Include brochures, booklets or flyers, giving the reasons why sellers should choose you over the competition. How many houses have you sold in the last year? In what sort of property do you specialise? How will you advertise the property? If you’re not sure of the best type of marketing for your business, contact us or check out our product range. We’re sure you’ll find something there to suit you.
Testimonials and glowing reviews from previous clients are great for building trust and convincing sellers that you’re the perfect choice to sell their property. Build up your reviews as you sell, maybe even offering gift cards for local shops as incentives. This can especially help you if you’re quite new to selling property.
Literature on the local area
Including information on low crime rates, school rankings and other statistics shows sellers that you really know the area and have put in extra effort to promote their property. This helps to build trust and sends out the message that you’re thorough, trustworthy and professional.
Clear information on the sales process
Well laid out, clear information on the sales process and price breakdown should be included along with any other forms required. Selling a home can seem a daunting and complicated process, so make it as simple as possible with step-by-step information. Use flow charts or diagrams if you like. Sellers will appreciate the process being explained in clear, simple terms.
A professional folder or cover
A well-designed and perfectly printed presentation folder should house all your literature. This is the first thing the seller will see so make sure it’s well printed and professional. At DigitalPrintingIreland.ie we use only top of the range HP Indigo presses to produce print of the very highest quality, so your folder and all your marketing literature will send out the perfect message.