Got a small business?
Check our guide to the essential business collateral for small businesses.
In the modern business world digital marketing can be a great tool but it doesn’t replace the need for professional, printed collateral. When it comes to marketing that gets noticed and read, print still regularly out-performs online marketing. If you’re in business there are some pieces of printed marketing you really can’t afford to be without. Below we’ve listed some essential business collateral and why you need it.
Your business card is your most important single piece of marketing. When attending an event, a meeting or if you just happen to bump into an associate in the street, you’ll want to have your business card at hand. You should also send a business card with invoices, receipts or other correspondence. Your card can say a lot about what you do. You might go for a standard card or use luxury paper or extra thick card for something extra special. You can even choose folded business cards. Whatever you decide, your business card is your chance to make a great first impression so always have professional, well-designed business cards with you wherever you go.
Letterheads/compliment slips/note cards
Every business needs professional stationery. You might send emails more than paper correspondence but when you do need to send something through the post, make sure it’s on your business stationery. Compliment slips serve as thank you notes and are a great way to leave a good impression and build lasting relationships. Note cards can also be used to send a hand-written note as a thank you for business or to confirm an appointment. Remember that everything you send can favourably advertise your brand if it’s well designed and professionally printed.
Printed envelopes or customised address stickers for envelopes or packaging promote your brand even before the recipient opens their mail – another great way to advertise without obvious selling.
When you leave a meeting, trade show or event, make sure you leave your company leaflets, brochures or flyers. Not only do they give more information on your business, products or services but they give you a great excuse to make a follow-up phone call a few days later.
Professionally printed business folders make good marketing sense and people are more likely to keep your printed collateral if it’s neatly gathered in a folder. You can also include price lists or a press release. Anything that’s likely to change can be inserted into your folder and easily replaced later without the need for expensive brochure reprints.
Essential business collateral with DigitalPrintingIreland.ie
For nearly 30 years we’ve supplied professional, printed business collateral to small, medium and large businesses throughout Ireland. Our extensive product range includes everything you’ll need when you’re promoting, selling or advertising your business and we set our prices to offer excellent value for money while never compromising on the quality of our print. To find out how we can help with all of your printed marketing collateral or to get prices and order online, visit www.DigitalPrintingIreland.ie or contact our expert print team today.