6 Black Friday Print Essentials. Boost Sales and Brand Recognition.

Black Friday on November 28th 2025 isn’t just another date on the calendar. It’s a prime opportunity to make a major impact. With customers actively looking for deals, the challenge isn’t just offering discounts; it’s getting your promotions seen before your competitors do. That’s where well-chosen Black Friday print marketing makes the difference.

Here are six tried and tested print products that help your brand get noticed through the noise, drive in-store traffic, and increase sales during the busiest shopping season of the year.

1. Strut Cards: Promote Right at Point-of-Sale

Strut Cards are powerful for generating last-minute influence, ideal for showcasing “limited time only” or “while stocks last” offers. Their rigid cardboard design and fold-out strut make them perfect for standing upright on countertops, display units, or shelves.

Available in A5, A4, and A3 sizes, Strut Cards are printed on 250gsm Silk and mounted on 2mm thick card for strength and durability. Use them to draw attention to flash deals right where pre-Black Friday purchases occur.

2. Stickers & Labels: Turn Every Product Into an Offer

Custom Stickers and Labels are the heroes of retail promotions. Whether you’re sealing Black Friday packaging or adding “20% OFF” callouts on product displays, Labels make promotions feel more personal and urgent.

Labels on a Roll are ideal for bulk use, perfect for retail environments. You can choose from white gloss polypropylene or semi-gloss paper, and apply them quickly across your full product range. They’re also available in custom shapes and sizes, so your branding always stays on point.

3. Flyers & Leaflets: Spread the Word and Drive Local Traffic

Don’t underestimate the power of well-designed Leaflets and Flyers in the run-up to Black Friday. They’re one of the most cost-effective ways to blanket an area with your promotion for a one-off event. They also work to direct people to your website with QR codes.

Flyers and Leaflets are available in multiple sizes (A6 to A3), on paper weights ranging from 115gsm to 400gsm, with gloss, silk, or uncoated finishes. Hand them out in-store, deliver door-to-door, or insert them into deliveries. They’re physical reminders that stick around long after scrolling past on social media.

4. Outdoor Posters: Claim Your Local Territory

Posters are ideal for generating local buzz. With eye-catching Black Friday artwork and clear calls to action, they can turn passing foot traffic into store visits. Use them in your windows, on boards, or at local advertising spots near your shop.

Outdoor Posters are printed on Outdoor Poster Paper or weather-resistant blue-back paper. Ensuring your message stands up to the November weather. Available in a variety of sizes and custom formats, they deliver big visual impact without the high cost of digital ads.

5. Window Graphics: Maximise Your Storefront’s Impact

Your shop window is a prime advertising spot, and Window Graphics help you use every inch. From countdowns to headline discounts, Window Graphics makes your window stand out to passersby.

Available in clear, white, or frosted self-adhesive vinyl, this product is fully customisable in size and shape. Use full-coverage graphics for bold, high-impact visuals or smaller decals for a more subtle approach.

6. Roller Banners: Roll Up for Black Friday success.

Roller Banners are one of the simplest and most effective ways to capture attention during the busiest shopping day of the year. We offer six different styles of Roller Banners to meet every business need. Our Bronze Roller Banner is the perfect option for cost-effective, high-quality displays, while our Platinum 8000mm stand, made from thick aluminium with a sturdy base, delivers premium durability and impact.

Picture your store on Black Friday: doors opening, crowds rushing in, and bold Roller Banners standing at the entrance, guiding customers straight to your best deals. Their clear, professional graphics can be read from a distance, making them ideal for highlighting key offers. Easy to assemble and hard to ignore, Roller Banners are a powerful tool to turn heavy foot traffic into sales.

Give Your Print The Competitive Edge This Black Friday

With inboxes overloaded and online ads skipped in seconds, print materials are a perfect complement to support your online Black Friday promotions. All while gaining exposure for your brand, helping you stand out, and driving more sales at every stage of the customer journey.