Monthly Archives: July 2018

What is gsm and what’s the best choice for your print?

If you’ve ever asked for a print quote you’ll know that you’re given options for everything from size, page count, finish and the gsm of your paper. Gsm stands for grams per square metre but is a good guide for thickness as well as weight. Letterheads will typically be around 100-120gsm, simply meaning that a… Read more »

Six of the best postcard design tips

Postcards are highly effective, low-cost promotional tools that directly reach your target market and are proven to get a great return on investment. They get attention and can be designed and produced for specific promotions, as stand-alone advertising or as part of a wider marketing campaign.

Three forgotten stationery items your business needs

In today’s business world we often pay invoices, issue receipts, make appointments and send all sorts of correspondence digitally. Most successful businesses combine digital and printed marketing. The same can be said for stationery. Even if you correspond digitally it still pays to have certain stationery items at hand. Some business stationery items are more… Read more »

Bound brochures – choose the one that’s right for you

We look at the different types and help you choose the one that’s right for you. Bound brochures and booklets are valuable and highly flexible pieces of marketing. If you’re looking for a book or document of between eight and 700 printed pages you’ll need a bound brochure. The type of binding you choose will… Read more »

Promote your small business with poster power

The ins and outs of poster advertising – what you need to know… Posters are the oldest form of marketing. That they’re still one of the main forms of advertising today shows just how effective they are. Posters work and if you’re a small business or startup there are few better ways to get your… Read more »